Case evidence
Case studies are published only when the underlying business context, actions, measurement source, and limitations can be stated without inventing details.
Index reviewed: 4 October 2026 · Reviewer: Edvardas Ceilitka
Building an organic-search foundation for a polyurethane molding manufacturer serving Lithuanian and international markets.
The audit recommends two evidence-led case studies. A second client, baseline, actions, outcome, reporting period, and approval have not been supplied, so no placeholder result or anonymous success claim has been invented.
This card can be replaced when verified evidence is available. Suitable evidence includes client-approved Search Console or analytics extracts, dated baselines, documented actions, and clear limitations.
A published case should name the context, measurement source, starting point, actions, comparison period, and limitations. Search Console clicks and impressions are different from leads or revenue; they are not described as commercial outcomes unless conversion evidence is available. Page-level ranking examples should include the reporting period and should not imply that one query represents the entire engagement.
Client approval matters whenever identifying details, private dashboards, quotations, or commercially sensitive information are used. Redaction must not change the meaning of the result. If a client cannot be named, the study still needs enough context and verifiable evidence to avoid becoming a generic success claim. A second case will be published only when that standard can be met.
Growth multiples make change easy to scan, but the underlying values remain visible. A rise from 4 to 171 monthly clicks is reported with both the 42.8× multiple and the absolute figures. That prevents a small baseline from being hidden behind a dramatic percentage. The study also separates site-wide monthly comparisons from page-level examples.
The audit documents current constraints and gives you an ordered 90-day plan.
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