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SEO case study · Industrial B2B
Building organic growth for Elastas.lt from the ground up.
How technical SEO, intentional site architecture, and Lithuanian and English content built a search presence for a polyurethane molding manufacturer.
42.8×monthly clicks4 → 171
15.7×monthly impressions743 → 11,700
3first-page examplescommercial + informational
01 / THE CHALLENGE
No meaningful keyword footprint—and established competitors already in place.
Elastas.lt needed an organic search foundation almost from scratch. The site had virtually no visibility, yet it had to compete with established manufacturers and communicate with two distinct audiences: Lithuanian buyers and international engineers, procurement teams, and manufacturers.
The job was not simply to “add keywords.” Search engines first needed a clear, crawlable structure. Prospective buyers then needed technically accurate pages that matched the language they actually use when researching materials, manufacturing processes, and suppliers.
The strategy
Build the foundation, then earn relevance.
Commercial architecture
Dedicated pages for product categories and services made it easier for search engines—and buyers—to understand what Elastas manufactures and where each solution fits.
Technical content
Material comparisons, production processes, terminology, and technical documentation answered real research questions for engineers and procurement professionals.
Two-market targeting
Lithuanian terminology captured local demand while English-language landing pages and educational content opened relevant international B2B searches.
Search results
Visibility grew across commercial and informational intent.
The strongest pages did different jobs: win international product demand, capture Lithuanian terminology, and build subject-matter authority.
International commercial
CMHR Foam
/polyurethane-molding/cmhr-foam/- Clicks
- 76
- Impressions
- 3,636
- Avg. position
- 3.31
- CTR
- 2.09%
Lithuanian commercial
Kietas porolonas
/lt/poliuretano-liejimas/…- Clicks
- 90
- Impressions
- 713
- Avg. position
- 5.48
- CTR
- 12.62%
Educational authority
PU Foam Production Process
/blog/intro-pu-foam/pu-foam-production-process/- Clicks
- 22
- Impressions
- 370
- Avg. position
- 4.96
- CTR
- 5.95%
Source: Google Search Console figures supplied for this case study. Overall growth compares the first recorded month with the latest complete month. Page figures reflect the supplied reporting period. Search performance can vary over time and does not guarantee future results.
02 / WHY IT WORKED
No isolated trick. The parts reinforced one another.
01
Technical clarity gave search engines reliable access to the right pages.
02
Intent-focused landing pages aligned services and materials with genuine commercial searches.
03
Useful industry content demonstrated expertise beyond short product descriptions.
04
Bilingual demand coverage created local relevance without sacrificing international reach.
Your next step
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